Variable X provides end-to-end production for brands and artists who want cinematic, story-driven work.

Two people having a conversation next to a Arri camera on a film set, and sunlight coming through windows in the background.

Two women working on a filming project outdoors. One is holding a phone, the other is pulling focus from a monitor mounted on a tripod. They are standing in front of a white vehicle with trees and a wooden fence in the background.

We handle concept development, production, and post-production for brand spots, music content, and social campaigns.

Makeup artist applies makeup to a woman's face in a busy backstage setting with several people in the background.

Commercial production with a filmmaker's eye

Filming crew recording an interview with a man sitting on a bench indoors, with equipment such as cameras, lights, and microphones present, in a dimly lit room with sunlight coming through a window.

Variable X is run by working filmmakers who have worked both Below and above-the-line.

We understand the bigger picture: story, audience, what you're trying to accomplish. And we also know what it's like when a shoot goes sideways. We are well-versed in protecting the creative vision while still being realistic about budget and logistics. We know when to push for something better and when to find a smart workaround.

Four people engaged in a conversation indoors, with wooden walls and warm lighting.

We view our clients as creative partners

We treat every project as a collaboration. You know your brand, your audience, your goals. We bring the filmmaking experience and production know-how. If you come with a full brief, great. If you have a loose idea and need help developing the concept, we can do that too. We work alongside your marketing, social, and creative teams to bring your ideas to life.

Some of our past Creative Partners:

Line of multi-colored cars on a city street at night

What We Can Help You Create

Brand spots for social or campaign hero pieces

Music content (visualizers, performance videos, artist features)

Commercial work that needs a cinematic, story-first approach

Work with Us →

[Featured Case Studies]

Jaymin Music Visuals

Bittersweet

The Shivers

Just like in algebra where X is the missing variable – the thing you need to solve for – we figure out what’s missing in your project and fill that gap.

A woman operating a professional film or video camera inside a room with red curtains and framed artwork on the wall.

Film crew filming a scene inside a house, with a man in a wheelchair in front of camera, crew members operating equipment, warm lighting, wooden interior.

A crew member stands on a raised platform adjusting a large film or television camera with a powerful light, filming an outdoor scene at night with dry grass and two people sitting on chairs in the background.

Ready to work with us?

We don’t have cookie cutter packages for you to choose from. Every project is different and we tailor the scope around the creative and production needs. If you’re ready to work with us, reach out and we’ll work out the details.

Get In Touch

Smiling man with glasses, black beanie, and black T-shirt sitting next to camera equipment, with a man in headphones standing behind him, in a room with art on the wall and a TV.